"It's Good To Know"
Nestle have recently launched Kit Kat Pop Choc, a bitesize version of their old favourite, the Kit Kat.
The packet proudly proclaims that they are free from artificial colours, flavours or preservatives, whilst the front of the packet also displays a small box featuring the words 108 calories, 5% of an adult's GDA. Great......you'd think. However, upon closer inspection, that is for a 9 sweet serving, a relatively vague measure.
This is where one begins to worry, Nestle has decided to fail to give the weight of the product on the packet. This completely flies in the face of the Nestle company branding on the packet, which states "It's Good To Know".
Not only have Nestle failed to give the weight, but they also left out any information on sugar (although sugar being the number one ingredient in the list probably tells you why), salt or saturated fats.
Unsurprisingly, the nutritional information is not given for a pack, it is merely given for a 9 sweet serving and per 100g, a legal requirement. This means that without weighing the product yourself, you simply cannot work out the nutritional content. "It's Good To Know" that Nestle takes this seriously.
After weighing the bag myself, we were able to calculate the nutritional information.
Shockingly, the product contains 29% of the Guideline Daily Allowance of fat. That's not good, but it gets worse when you take an average child, for which the product makes up 32% of their fat GDA.
For a company claiming "It's Good To Know", Nestle aren't keen for you to know that.